Great web sites quickly turn as irrelevant as last week's newspaper if their content never changes. Your business is a dynamic process, things change – new products, new offers, price changes, and feature changes.  But your site rarely keeps pace with these changes.  In fact, a majority of sites never change for years.  One of the reasons for this is because most webmasters don't want to continually redo pages.  It is expensive and time consuming to get back to the website development company to make every small change.